SoftCTRL began with hands-on community work. Our founder started as a host for community streams and Discord events, building connections between creators and their audiences. Over time, this evolved into helping emerging e-pal talent refine their image, attract more clients, and manage their online presence.
Since 2017, this experience has shaped a people-first approach to creator growth. In 2025, SoftCTRL was formed to turn that foundation into something bigger — working alongside hidden talent, supporting their long-term development, and creating meaningful projects and events that strengthen both creators and their communities.
Our mission is to bring communities closer and help emerging creators reach their full potential. We focus on discovering hidden talent, building strong digital foundations, and creating sustainable growth through strategy, partnerships, and meaningful community engagement.